. By rallying public opinion, the government can preempt possible brickbats coming from the opposition and interest groups and push through programs that may result in prosperity and peace for the country.
As early as now there are two potentially divisive issues that can explode right at the face of the administration if not handled with care. The reproductive health bill that has caused friction even at the barangay level where residents in an upscale village post banner vociferously expressing its objection or support for the issue.. Without even considering the vehement objection of the Catholic Church there is urgency to generate favorable opinion that can soften its impact among objectors when it is enacted into laws.
The more than forty-year-old conflict that keeps it brewing between the militant Musim armed rebels agitating for independence and the government. Both parties are in talks to arrive at agreement on ticklish points related to the economic,and political power similar to the insistence of the rebels in taking over ancestral domain. The MILF floated its demand to form a substate which did not elicit any response from the government possibly waiting for a formal presentation of what the term meant. While the talk continues, both parties will test the water and check if an idea will sink or swim.
This will be a protracted war to win share of mind among stakeholders such as the Christians who represent dominant majority in the area, Muslim residents, politicians and NGOs representing various interests and the general public. Similar to the tragic results of the HK hijacking that show how miserably disorganized the information efforts to moderate its impact on the goodwill of the country. As the finger pointing starts on who is to blame, the agencies of government from Malacanang, DILG, PNP and city hall add confusion to the noise by statements that contradict one another.
Even before events come to a head, it is sound information program to draw up a cohesive plan of action based on available facts and data. Instead of winging its position with band-aid arguments, it is the responsibility of the information machinery to draw up a coherent, responsive campaign based on a long-term strategy
Instead of a cacophony of noises from different sectors, the government must state its position with one voice. Even before the reproductive health bill becomes a law and the peace panels shake hands, there ought to be an approved public information plan design to gain support and acceptance.
the Guru of Hype 